Wednesday, 11 May 2011

Sunsilk: Aisle Avant Garde

Following up on my previous blog entry about the Sunsilk Competition:
12 students who were picked as finalists, including myself, were required to design and create a garment that was inspired by the colours or shapes of the Sunsilk products. The brief  was to design something "avant garde", crazy, fun, bold and colourful.

Yesterday, Tuesday 10th May at around 10.00am, shoppers at Coles Waterloo were interrupted by a stampede of colour, fabric and 6 foot models walking through the aisles. The entire event was pulled off seamlessly, with a professional runway through the Health and Beauty Aisle. We were fortunate enough to have our garments worn by models that had been casted in Rosemount Australian Fashion Week, styled beautifully by well-known stylist Michael Azzolini.

Massive congratulations to Caitlin Davies-Forsyth for winning Best Designer Award and a nice $3000 prize, and well done to all the finalists. And a big thank you to Sunsilk and Coles, and everyone involved in the event. It really was a fantastic morning and made me even more excited about my final collection this year!

Spot the big pink 'balloon'.. it's kind of hard to miss.

Featured in The Sydney Morning Herald, Page 5, 11/05/2011

Winner: Caitlin Davies- Forsyth with her amazing design!

Images sourced from: Aisle Avante Garde

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